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website platform

Choosing the Best Website Platform for Your Business: Wix, WordPress, Squarespace or Shopify?

Deciding which website platform is best for you and your business is one of the most important decisions you'll make for your business' online presence. We understand that, with so many options available, it can be overwhelming to choose the right one for your specific needs. In this blog, we compare four of the most […]
SEO Vs. SEM

SEM vs. SEO

SEM vs. SEO - What's the difference? At first glance, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) might seem like two peas in a pod, both aiming to boost a website’s visibility on search engine results pages (SERPs). However, their approaches and methodologies set them apart like different tools in a toolbox; both […]
Facebook Ads vs. Google Ads

Facebook Ads vs. Google Ads: Choosing the Right Platform

Advertising is now more targeted and efficient than ever before, thanks to platforms like Facebook and Google. Both platforms can potentially offer huge benefits for your business, with that being said Facebook Ads & Google Ads are different from each other, and have their own strengths. But which one is right for your business? Let's […]
email delivery optimisation

Email Delivery Optimisation: Tips to Avoid Spam Filters and Enhance Deliverability

In the fast-paced world of digital marketing, email remains a cornerstone for reaching out to customers and prospects. However, with the rise of sophisticated spam filters and increasingly discerning recipients, ensuring that your emails land in the right inbox can be a challenge. Fear not! With the right strategies, you can optimise your email delivery […]
Bounce rates | Email Marketing

Bounce Rates – What are they and why do they matter?

Understanding various metrics in the digital marketing world is crucial for optimising your marketing strategies and achieving digital success. A metric that holds significant importance is the bounce rate. In this blog, we'll delve into what bounce rates are, why they matter, what constitutes a good bounce rate, and strategies to improve them.   What […]
website audit

What is a Website Audit?

In the ever-changing world of digital marketing, where websites serve as the frontline of interaction between businesses and their audience, ensuring optimal performance & functionality is paramount. One crucial tool in maintaining and improving your online presence is a website audit.  In this blog, we delve into what a website audit is, why they are […]