Marketing Blog
Changing Your Business Name? Here’s What to Consider Before You Rebrand
Changing your business name is a significant decision; one that shouldn’t be made without considering a number of factors. But it’s not always a sign that something went wrong the first time. Businesses evolve and services shift. Your audience becomes clearer. Your positioning matures. Sometimes, the name you started with simply no longer reflects the […]
AI SEO Explained: What It Is and Why It Matters for Your Business
AI is changing the way people search, and more importantly, how they find businesses online. But if you’ve come across terms like “AI SEO” or “optimising for AI search” and felt a bit unsure what that actually means…you’re not alone. Let’s break it down simply. What is AI SEO? AI SEO (artificial intelligence search engine […]
Marketing Myths We’re Not Buying Into
There’s a lot of noise in marketing. Advice coming from every direction, new trends popping up daily, and plenty of “rules” that sound convincing…but don’t always hold up in real-world application. And we get it! When you’re trying to grow a business, it’s easy to feel like you should be doing everything, all the time. […]
Five Years of Rise, Five Lessons We Have Learnt
Rise turns five this year. What a pinch-me moment. Five years ago, it was a one-woman operation in a spare bedroom. Saying yes to every project that I knew I could deliver on. Building momentum. Growing a network. And honestly? Proving to myself that this thing I was building could actually work. Fast forward to […]
2026 Is The Year To Take LinkedIn Seriously
Over the last 12 months, something we’ve noticed again and again in the digital marketing space is a real shift: people are taking LinkedIn more seriously, both for business visibility and for their own professional presence. While LinkedIn started as a recruitment-focused platform, it’s evolved into so much more. Today, it’s a place for visibility, […]
2025 – The Year Rise Grew Up
As I (Rach) sit here closing out our fourth year of Rise Marketing & Creative, I can honestly say this has been our biggest and best yet, and not because we scaled wildly or hit some magical business milestone, but because this was the year everything really clicked into place. 2025 has been the year […]
Your Small Business Guide to Christmas Marketing Prep
The decorations aren’t up yet, but the festive season is already on the horizon for business owners. Between end-of-year deadlines, client projects and customer rushes, marketing can easily slip down the list…but it’s one of the biggest ways to set your business up for a strong finish. October is the sweet spot for small businesses […]
Why Every Business Needs a Brand Identity Guide
Arguably the number 1 rule when it comes to marketing your business, is to be consistent.. From the colours you use, to the tone of voice in your captions, to the way your logo is displayed; all of these details form part of your brand identity. But if it isn’t documented, chances are it won’t […]
Is Email Marketing Still Worth It in 2025? (Spoiler: Yep – It Absolutely Is)
With all the talk about social media, AI, and digital trends evolving by the minute, email marketing might seem a little old-school. But here’s the truth: email is still one of the most effective, affordable, and personal ways to connect with your audience — and it’s not going anywhere. In fact, with more and more […]
Importance of Professional Imagery and Video for Your Business
In the online space, first impressions are more important than ever. Plain and simple. For businesses of all sizes, professional imagery and video have become essential tools for building credibility, connecting with audiences, and driving growth. Unfortunately, something we see time and time again are businesses using stock imagery, stock videos or poor-quality phone shots […]
How to Measure the ROI of Your Digital Marketing
You’ve heard the words ‘ROI’, or ‘Return on Investment’ thrown around before; “how does that look for our ROI?”, and “this strategy aims to provide a much better ROI”, and it’s not without good reason. Businesses are becoming more and more reliant on digital platforms to promote their products and services and reach their target […]
Does My Business Really Need To Be On Social Media?
If you’re a business-to-consumer (B2C) company, having a social media presence is essential for a successful digital marketing strategy. Whether you’re selling jewellery, offering services, or running a local coffee shop, social media can transform how you connect with your customers! Here’s a closer look at why your business on social media can make a […]
Why Your Website Needs to Prioritise Mobile Users
In today’s digital world, having a mobile-friendly website isn’t just an option—it’s essential. With smartphone usage skyrocketing, more people are browsing the internet on their mobile devices than ever before. In this latest blog, we’re outlined the top reasons why your website needs to prioritise mobile users. Mobile Traffic is Dominant Mobile devices account […]
Choosing the Best Website Platform for Your Business: Wix, WordPress, Squarespace or Shopify?
Deciding which website platform is best for you and your business is one of the most important decisions you'll make for your business' online presence. We understand that, with so many options available, it can be overwhelming to choose the right one for your specific needs. In this blog, we compare four of the most […]
SEM vs. SEO
SEM vs. SEO - What's the difference? At first glance, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) might seem like two peas in a pod, both aiming to boost a website’s visibility on search engine results pages (SERPs). However, their approaches and methodologies set them apart like different tools in a toolbox; both […]
Facebook Ads vs. Google Ads: Choosing the Right Platform
Advertising is now more targeted and efficient than ever before, thanks to platforms like Facebook and Google. Both platforms can potentially offer huge benefits for your business, with that being said Facebook Ads & Google Ads are different from each other, and have their own strengths. But which one is right for your business? Let's […]
Email Delivery Optimisation: Tips to Avoid Spam Filters and Enhance Deliverability
In the fast-paced world of digital marketing, email remains a cornerstone for reaching out to customers and prospects. However, with the rise of sophisticated spam filters and increasingly discerning recipients, ensuring that your emails land in the right inbox can be a challenge. Fear not! With the right strategies, you can optimise your email delivery […]
Bounce Rates – What are they and why do they matter?
Understanding various metrics in the digital marketing world is crucial for optimising your marketing strategies and achieving digital success. A metric that holds significant importance is the bounce rate. In this blog, we'll delve into what bounce rates are, why they matter, what constitutes a good bounce rate, and strategies to improve them. What […]
What is a Website Audit?
In the ever-changing world of digital marketing, where websites serve as the frontline of interaction between businesses and their audience, ensuring optimal performance & functionality is paramount. One crucial tool in maintaining and improving your online presence is a website audit. In this blog, we delve into what a website audit is, why they are […]
How Much Does a Digital Marketer Cost?
How much does a Digital Marketer cost? In today's digital age, establishing a robust online presence is imperative for the success of any business. Whether you're a small startup or a well-established company, a digital marketer can be a valuable asset in expanding your reach and driving growth. But the pressing question remains: how much […]
What Does a Digital Marketer Do?
We're living in a fast-paced and highly competitive digital world, with countless platforms giving huge potential for marketing your products and services. But learning to use each platform, setting up and managing your business’ online presence can be confusing and time consuming. For many business owners, this is usually the time to start considering whether […]
Creating Quality Content
When it comes to creating bomb, quality content for your audience, it’s easy to get caught up in the detail. Don’t get me wrong, it is SUPER important to be clear in your messaging (see our blog on having crystal clear messaging here), but to do so doesn’t mean you have to be OTT with […]
Supporting Small Business – the dos and don’ts
Prior to launching Rise, I would like to think I had a pretty good idea of how running a small business might look. I’d thought about things such as how I’d schedule our clients, how I’d like the business to operate, how I’d pitch our services, what those services would be etc. What I DIDN’T […]
Top tips for a successful marketing campaign
Truth be told, marketing campaigns are not actually daunting – if you are armed with the knowledge to roll one out properly. Here are our tips for a successful marketing campaign. When you have worked in a particular field for some time, industry terms become part of your everyday vocabulary. Sometimes we forget that our day-to-day […]