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What Does a Digital Marketer Do?

We're living in a fast-paced and highly competitive digital world, with countless platforms giving huge potential for marketing your products and services. But learning to use each platform, setting up and managing your business’ online presence can be confusing and time consuming. For many business owners, this is usually the time to start considering whether outsourcing a Digital Marketer is the right move for you.

So, what does a Digital Marketer do?

Digital Marketers are professionals with the expertise to build and maintain your business’ online presence, targeting your ideal audience in a way that supports you to achieve your business goals. 

There are countless ways that a Digital Marketer can support your business. This article will share a few of the most common services that a Digital Marketer can take care of for you, and why you might look to outsource these jobs to a Digital Marketing specialist.

 

Website Development and Management

A website is one of the most important platforms for your business’ online presence. Without the right knowledge and skill set, building your own website is no easy feat!  It can be incredibly overwhelming, and there are many things to consider:

  • Choosing the right platform for your site. Will it be WordPress, Wix, Weebly, Shopify, Squarespace or one of the many others available? Each of these has its advantages, and are suitable for a range of different business styles. Selecting the best option for you depends on your business offering, goals, budget and website requirements. 
  • Securing your domain name and web hosting.  Will your business require a custom email address to match your domain name? Is this something you feel comfortable setting up yourself?
  • Consider the type of information you wish to showcase. How will this be laid out on the website? How will readers know what sets you apart from the rest?
  • The design of your site needs to fit your business’ brand. Use the colours, fonts and feel of your business for brand consistency. In addition, your site should be designed in a way that enhances the end user experience. How will you make their journey throughout your website easy to navigate and relevant to their needs?
  • Drafting your web copy and images to be optimised for search engines (SEO). Remember, your site is a living thing and will need your time fairly regularly to make edits for accuracy and to ensure good SEO. 

Developing your social media presence

There are so many social media platforms out there and endless opportunities to showcase your business and build your brand.

Before running and jumping on to every social media platform, it’s important to develop your social media strategy, outlining the way you will use your social platforms. Some things to ask yourself are: 

  • Who is your ideal audience? What platform/s are they on?
  • What do you want to achieve with your social posts?
  • What are your key messages and content pillars?
  • Will your audience respond best to video, photos or graphic posts?
  • Can you commit the time to develop your content and posts consistently to your platforms? 
  • Will you use organic social posts and/or paid ads?

A Digital Marketing Specialist will work with you to find the answers to these questions and develop meaningful, strategic plans and content to elevate your social media presence.

Email Marketing 

When done right, email marketing gets results. Having access to your customer’s inbox is incredibly valuable, but before you jump into shooting off emails, you need to make a plan, considering the following:

  • Who is your target audience? 
  • How will you secure email subscribers? Will you use lead magnets on social media, pop-ups on your website, or something else? 
  • What legal requirements must you have in place when it comes to securing personal information from others? 
  • What are your goals for your email marketing and how will you measure the success?
  • What type of content do your email subscribers want to see? 
  • How regularly will you send your emails? 
  • What email marketing platform is going to work best for you? Will you require workflow automation capability?
  • Can you commit the time and energy to drafting and distributing your email campaigns, setting up workflows, and keeping your database organised?

Depending on the specialist, a Digital Marketer will take as much or as little of the above considerations and responsibilities off your plate, giving you time to focus on the things that are important to you.

Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is an essential component of your website. It is the process of improving the visibility of your website on Google and other search engines, therefore improving the overall quality and rate of organic traffic to your site.

Put simply, not investing in your website's SEO shouldn't be an option for your business. So, it’s important to decide whether you’re willing and able to invest the time and money into learning how to undertake this work yourself, or consider outsourcing to a Digital Marketing Specialist.

For a site to rank well organically on Google and other search engines, a comprehensive review of your website and then improvement of the same is required. This will include but is not limited to  keyword optimisation  to images, site speed to user experience, backlinks, internal links, meta data and more. It requires consistent work to ensure your site remains optimised and showing up online.

Google ads

Google is no doubt a (or the) leader of the digital world with much power and intuition in its use as a search engine and the opportunity for precise audience targeting with ads. 

Setting up a successful Google Ads campaign means first understanding how it works as a search engine. You’ll also want to do some market research, campaign planning, content drafting and considering what type of ads will best suit the goal for your campaign. It’s important to keep watching and editing your Google Ads to optimise their success. These aren’t a drop and run solution to your marketing so you will need to allocate time weekly or fortnightly to look into your Google Ads. 

There’s so much to be across in the digital marketing space and one theme is consistent with each; it is possible to manage your digital presence and advertising yourself but each needs your commitment of time and energy to get them running for your business. 

If you’re not in the position to  DIY your digital marketing, you can call on us! Our team of digital marketers have extensive experience across each of these areas and we’re here to help! Simply get in touch, we would be delighted to work with you on your next campaign!

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