How much does a Digital Marketer cost?
In today's digital age, establishing a robust online presence is imperative for the success of any business. Whether you're a small startup or a well-established company, a digital marketer can be a valuable asset in expanding your reach and driving growth. But the pressing question remains: how much does a digital marketer cost?
The cost of hiring a digital marketer can vary significantly, depending on a multitude of factors. To demystify this, let's delve into the services provided by digital marketers and the associated costs.
Determining Your Digital Marketing Needs:
Before we can estimate the cost, it's essential to identify what services you require from a digital marketing specialist. The services offered by these professionals often encompass web development, social media management, email marketing, SEO, and Google Ads. The scope of your needs plays a pivotal role in determining the cost.
Do you need assistance with the initial setup, such as creating a website and establishing a social media presence, or are you looking for ongoing management of these platforms? Will you be launching Google Ads campaigns right away, or do you need support in crafting an overarching marketing strategy? These questions will define your setup and ongoing costs.
For a comprehensive digital presence setup, which includes web development and other essential components, you might expect to pay around $4,000 - $7,000 in setup fees. Ongoing management of your holistic marketing strategy could start at approximately $1,000 per month. Keep in mind that not all businesses require every service, so these prices can vary significantly based on your specific needs (don't be alarmed!)
It's advisable to have an open and honest conversation with potential digital marketers. Clearly communicate your business goals, marketing budget, and your expectations for the collaboration. The professional advice you receive from them should be grounded in their expertise, so be open to their suggestions.
Considering Your Business Goals:
Your business goals are a critical factor in determining the services you need. For instance, if you're running a retail business from your Facebook page without the capability for payments or automation, achieving a goal of increasing sales tenfold in the next three months might be unrealistic using your current Facebook followers or a paid Facebook Ads campaign.
While services like social media management and Facebook Ads may seem cost-effective, they may not align with your business objectives. Listen to your digital marketer's recommendations for tools and strategies that are tailored to help you achieve your goals. For example, a simple Shopify website combined with a mix of Facebook and Google Ads might be the key to realising your business ambitions.
Understanding a Digital Marketer's Specialisation:
Digital marketing specialists often specialise in a specific set of services. Some may excel in areas like Google Ads and SEO, while others might focus on social media management and web development. It's crucial to ascertain their areas of expertise and how they align with your needs.
Accounting for Ad Spend:
Remember that your digital marketing budget should include not only the fees of your digital marketer but also the cost of your digital advertising campaigns. The ad spend budget is separate from your digital marketer's fees. For instance, if a digital marketer charges $500 per month for social media management and Facebook ads, they will require your ad spend budget to craft and manage effective ad campaigns. If your ad spend budget is $300, your total monthly cost would be $800 (fees + ad spend).