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Creating quality content

When it comes to creating bomb, quality content for your audience, it’s easy to get caught up in the detail.

Don’t get me wrong, it is SUPER important to be clear in your messaging (see our blog on having crystal clear messaging here), but to do so doesn’t mean you have to be OTT with your content. Let’s talk about creating quality content for your online audience.

There are a few loose ‘rules’ we like to stick to when creating quality content for social media, and because we want to see you absolutely thrive on your social platforms, we’ve jotted them down for you below:

1. Less is more

In 2021, there is no denying that the general population has a short attention span. When we have apps like Instagram, TikTok and Twitter, it is understandable that the average attention span of our readers is less than 10 seconds (generally speaking).

So, what does this mean for content creators like us?

Simply put, it means that we need to become experts at keeping our sentences short and sharp, and our graphics captivating.

Challenge yourself to explain your message in one sentence, or, even better, a few words!

2. Imagery plays a HUGE role.

This point kind of goes hand in hand with the previous, however it’s important enough to get it’s own heading! The images that you use in your social posts and stories should convey the message you are trying to get across. Why? Because if your audience doesn’t read the caption, they still have a general understanding of what you’re trying to say.

For example, if you are announcing a new product, pop up an attractive image of the product with an overlay of the words ‘Product Launch’. It sounds obvious but it’s something we see people forget time and time again.

It’s also really beneficial to use images that are in line with your brand. Let’s chat about this more in the next point.

3. Stick to your STYLE GUIDE
Let’s just start by saying, if your business doesn’t have a brand style guide, you absolutely need one. Your style guide is the number one key to ensuring consistency across your entire brand.

I’m talking fonts, font sizes, colours, logo size, logo placement, logo variations. All of that and more!

When you incorporate a detailed style guide into your brand and implement these styles across your social platforms and your website, you instantly create what we like to call ‘brand recognition’.

Take any large scale, multi-million-dollar business (Coca Cola, McDonald’s, Samsung etc.) – these businesses are instantly recognisable when you see their ads on TV or online. You can bet your bottom dollar they have a detailed brand style guide, and a killer marketing strategy to pair with it.

Don’t have a style guide and not sure where to start? Get in touch with our team today, we’d love to help you pull this together!

4. What’s the desired response from your content?

This one is simple. When you sit down to plan your content for the day/week/month, it’s important to take a moment to think about what the ideal response from your audience is for each post/story. Is it engagement? Sales? Increase in followers?

By determining the response you would like from your viewers, you will be able to specifically tailor your messaging in order to achieve that result.

5. Relate to your audience!

We are living in a world that is so materialistic. A large portion of the population who are active on social media are only ever really showing their best angle, or their best days. But let’s just take a moment to imagine a digital world where we show our flaws, share our bad days, our setbacks and share our experiences; good and bad.

Content creators who actively share their ups and downs, their vulnerable moments as well as their confident ones, are the creators who build trust with their audiences. What happens when you build trust? You increase engagement, following, sales, reputation.

One of the BEST things you can do as a content creator is to be on the same level as your audience. Have conversations, take on feedback, share it all.

Remember, the above are strategies that over time, we have seen work for many businesses and influencers, however you do not need to take these as gospel. What works for some, may not work for others and of course, YOU are in charge of how you run your business.

Think about how you want to be seen and heard and what kind of marketing strategies you feel would work most appropriately for your audience. If some of these tips help you, great! Remember to always stay true to your brand.

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