How much does a Digital Marketer cost?
In today’s digital age, establishing a robust online presence is imperative for the success of any business. Whether you’re a small startup or a well-established company, a digital marketer can be a valuable asset in expanding your reach and driving growth. But the pressing question remains: how much does a digital marketer cost?
The cost of hiring a digital marketer can vary significantly, depending on a multitude of factors. To demystify this, let’s delve into the services provided by digital marketers and the associated costs.
Determining Your Digital Marketing Needs:
Before we can estimate the cost, it’s essential to identify what services you require from a digital marketing specialist. The services offered by these professionals often encompass web development, social media management, email marketing, SEO, and Google Ads. The scope of your needs plays a pivotal role in determining the cost.
Do you need assistance with the initial setup, such as creating a website and establishing a social media presence, or are you looking for ongoing management of these platforms? Will you be launching Google Ads campaigns right away, or do you need support in crafting an overarching marketing strategy? These questions will define your setup and ongoing costs.
For a comprehensive digital presence setup, which includes web development and other essential components, you might expect to pay around $4,000 – $7,000 in setup fees. Ongoing management of your holistic marketing strategy could start at approximately $1,000 per month. Keep in mind that not all businesses require every service, so these prices can vary significantly based on your specific needs (don’t be alarmed!)
It’s advisable to have an open and honest conversation with potential digital marketers. Clearly communicate your business goals, marketing budget, and your expectations for the collaboration. The professional advice you receive from them should be grounded in their expertise, so be open to their suggestions.
Considering Your Business Goals:
Your business goals are a critical factor in determining the services you need. For instance, if you’re running a retail business from your Facebook page without the capability for payments or automation, achieving a goal of increasing sales tenfold in the next three months might be unrealistic using your current Facebook followers or a paid Facebook Ads campaign.
While services like social media management and Facebook Ads may seem cost-effective, they may not align with your business objectives. Listen to your digital marketer’s recommendations for tools and strategies that are tailored to help you achieve your goals. For example, a simple Shopify website combined with a mix of Facebook and Google Ads might be the key to realising your business ambitions.
Understanding a Digital Marketer’s Specialisation:
Digital marketing specialists often specialise in a specific set of services. Some may excel in areas like Google Ads and SEO, while others might focus on social media management and web development. It’s crucial to ascertain their areas of expertise and how they align with your needs.
Accounting for Ad Spend:
Remember that your digital marketing budget should include not only the fees of your digital marketer but also the cost of your digital advertising campaigns. The ad spend budget is separate from your digital marketer’s fees. For instance, if a digital marketer charges $500 per month for social media management and Facebook ads, they will require your ad spend budget to craft and manage effective ad campaigns. If your ad spend budget is $300, your total monthly cost would be $800 (fees + ad spend).
We’re living in a fast-paced and highly competitive digital world, with countless platforms giving huge potential for marketing your products and services. But learning to use each platform, setting up and managing your business’ online presence can be confusing and time consuming. For many business owners, this is usually the time to start considering whether outsourcing a Digital Marketer is the right move for you.
So, what does a Digital Marketer do?
Digital Marketers are professionals with the expertise to build and maintain your business’ online presence, targeting your ideal audience in a way that supports you to achieve your business goals.
There are countless ways that a Digital Marketer can support your business. This article will share a few of the most common services that a Digital Marketer can take care of for you, and why you might look to outsource these jobs to a Digital Marketing specialist.
A website is one of the most important platforms for your business’ online presence. Without the right knowledge and skill set, building your own website is no easy feat! It can be incredibly overwhelming, and there are many things to consider:
- Choosing the right platform for your site. Will it be WordPress, Wix, Weebly, Shopify, Squarespace or one of the many others available? Each of these has its advantages, and are suitable for a range of different business styles. Selecting the best option for you depends on your business offering, goals, budget and website requirements.
- Securing your domain name and web hosting. Will your business require a custom email address to match your domain name? Is this something you feel comfortable setting up yourself?
- Consider the type of information you wish to showcase. How will this be laid out on the website? How will readers know what sets you apart from the rest?
- The design of your site needs to fit your business’ brand. Use the colours, fonts and feel of your business for brand consistency. In addition, your site should be designed in a way that enhances the end user experience. How will you make their journey throughout your website easy to navigate and relevant to their needs?
- Drafting your web copy and images to be optimised for search engines (SEO). Remember, your site is a living thing and will need your time fairly regularly to make edits for accuracy and to ensure good SEO.
There are so many social media platforms out there and endless opportunities to showcase your business and build your brand.
Before running and jumping on to every social media platform, it’s important to develop your social media strategy, outlining the way you will use your social platforms. Some things to ask yourself are:
- Who is your ideal audience? What platform/s are they on?
- What do you want to achieve with your social posts?
- What are your key messages and content pillars?
- Will your audience respond best to video, photos or graphic posts?
- Can you commit the time to develop your content and posts consistently to your platforms?
- Will you use organic social posts and/or paid ads?
A Digital Marketing Specialist will work with you to find the answers to these questions and develop meaningful, strategic plans and content to elevate your social media presence.
When done right, email marketing gets results. Having access to your customer’s inbox is incredibly valuable, but before you jump into shooting off emails, you need to make a plan, considering the following:
- Who is your target audience?
- How will you secure email subscribers? Will you use lead magnets on social media, pop-ups on your website, or something else?
- What legal requirements must you have in place when it comes to securing personal information from others?
- What are your goals for your email marketing and how will you measure the success?
- What type of content do your email subscribers want to see?
- How regularly will you send your emails?
- What email marketing platform is going to work best for you? Will you require workflow automation capability?
- Can you commit the time and energy to drafting and distributing your email campaigns, setting up workflows, and keeping your database organised?
Depending on the specialist, a Digital Marketer will take as much or as little of the above considerations and responsibilities off your plate, giving you time to focus on the things that are important to you.
Search Engine Optimisation, or SEO, is an essential component of your website. It is the process of improving the visibility of your website on Google and other search engines, therefore improving the overall quality and rate of organic traffic to your site.
Put simply, not investing in your website’s SEO shouldn’t be an option for your business. So, it’s important to decide whether you’re willing and able to invest the time and money into learning how to undertake this work yourself, or consider outsourcing to a Digital Marketing Specialist.
For a site to rank well organically on Google and other search engines, a comprehensive review of your website and then improvement of the same is required. This will include but is not limited to keyword optimisation to images, site speed to user experience, backlinks, internal links, meta data and more. It requires consistent work to ensure your site remains optimised and showing up online.
Google is no doubt a (or the) leader of the digital world with much power and intuition in its use as a search engine and the opportunity for precise audience targeting with ads.
Setting up a successful Google Ads campaign means first understanding how it works as a search engine. You’ll also want to do some market research, campaign planning, content drafting and considering what type of ads will best suit the goal for your campaign. It’s important to keep watching and editing your Google Ads to optimise their success. These aren’t a drop and run solution to your marketing so you will need to allocate time weekly or fortnightly to look into your Google Ads.
There’s so much to be across in the digital marketing space and one theme is consistent with each; it is possible to manage your digital presence and advertising yourself but each needs your commitment of time and energy to get them running for your business.
If you’re not in the position to DIY your digital marketing, you can call on us! Our team of digital marketers have extensive experience across each of these areas and we’re here to help! Simply get in touch, we would be delighted to work with you on your next campaign!
When it comes to creating bomb, quality content for your audience, it’s easy to get caught up in the detail.
Don’t get me wrong, it is SUPER important to be clear in your messaging (see our blog on having crystal clear messaging here), but to do so doesn’t mean you have to be OTT with your content. Let’s talk about creating quality content for your online audience.
There are a few loose ‘rules’ we like to stick to when creating quality content for social media, and because we want to see you absolutely thrive on your social platforms, we’ve jotted them down for you below:
1. Less is more
In 2021, there is no denying that the general population has a short attention span. When we have apps like Instagram, TikTok and Twitter, it is understandable that the average attention span of our readers is less than 10 seconds (generally speaking).
So, what does this mean for content creators like us?
Simply put, it means that we need to become experts at keeping our sentences short and sharp, and our graphics captivating.
Challenge yourself to explain your message in one sentence, or, even better, a few words!
2. Imagery plays a HUGE role.
This point kind of goes hand in hand with the previous, however it’s important enough to get it’s own heading! The images that you use in your social posts and stories should convey the message you are trying to get across. Why? Because if your audience doesn’t read the caption, they still have a general understanding of what you’re trying to say.
For example, if you are announcing a new product, pop up an attractive image of the product with an overlay of the words ‘Product Launch’. It sounds obvious but it’s something we see people forget time and time again.
It’s also really beneficial to use images that are in line with your brand. Let’s chat about this more in the next point.
3. Stick to your STYLE GUIDE
Let’s just start by saying, if your business doesn’t have a brand style guide, you absolutely need one. Your style guide is the number one key to ensuring consistency across your entire brand.
I’m talking fonts, font sizes, colours, logo size, logo placement, logo variations. All of that and more!
When you incorporate a detailed style guide into your brand and implement these styles across your social platforms and your website, you instantly create what we like to call ‘brand recognition’.
Take any large scale, multi-million-dollar business (Coca Cola, McDonald’s, Samsung etc.) – these businesses are instantly recognisable when you see their ads on TV or online. You can bet your bottom dollar they have a detailed brand style guide, and a killer marketing strategy to pair with it.
Don’t have a style guide and not sure where to start? Get in touch with our team today, we’d love to help you pull this together!
4. What’s the desired response from your content?
This one is simple. When you sit down to plan your content for the day/week/month, it’s important to take a moment to think about what the ideal response from your audience is for each post/story. Is it engagement? Sales? Increase in followers?
By determining the response you would like from your viewers, you will be able to specifically tailor your messaging in order to achieve that result.
5. Relate to your audience!
We are living in a world that is so materialistic. A large portion of the population who are active on social media are only ever really showing their best angle, or their best days. But let’s just take a moment to imagine a digital world where we show our flaws, share our bad days, our setbacks and share our experiences; good and bad.
Content creators who actively share their ups and downs, their vulnerable moments as well as their confident ones, are the creators who build trust with their audiences. What happens when you build trust? You increase engagement, following, sales, reputation.
One of the BEST things you can do as a content creator is to be on the same level as your audience. Have conversations, take on feedback, share it all.
Remember, the above are strategies that over time, we have seen work for many businesses and influencers, however you do not need to take these as gospel. What works for some, may not work for others and of course, YOU are in charge of how you run your business.
Think about how you want to be seen and heard and what kind of marketing strategies you feel would work most appropriately for your audience. If some of these tips help you, great! Remember to always stay true to your brand.
Prior to launching Rise, I would like to think I had a pretty good idea of how running a small business might look. I’d thought about things such as how I’d schedule our clients, how I’d like the business to operate, how I’d pitch our services, what those services would be etc.
What I DIDN’T think about were things like:
- Other people’s opinions
- Imposter Syndrome
- Judgement from others about whether any decision you’ve made is ‘the right one’
- A lack of understanding from others about the business and the ‘why’
SO! What we’ve done is compiled a list of ‘dos and don’ts’ that we feel are important to recognise when it comes to supporting and interacting with small business owners.
Some of these points may seem obvious to some of you, and for others, you may find one or two of these little tips super helpful (you’re welcome).
Like and Share!
When you like or comment on a post, share a story, or interact online in any capacity, what you’re actually doing is helping that small business be seen! For example, when you engage with a small business regularly on Instagram, the Instagram algorithm assumes you will be interested in seeing their new content, ranking them higher on your feed and increasing their audience
Purchase (if you can)
For small business owners, the sale of any products or services is a WIN! Chances are this small business has come about for one of two reasons;
A: It is a ‘side’ project – something that’s being done in addition to working a full time job or being a parent, or
B: like us here at Rise, it’s the result of taking a huge leap into the unknown, leaving all other work behind in pursuit of chasing dreams, finding balance or fulfilling a passion.
Either way, accessing services or purchasing a product is probably one of the most impactful ways to support small businesses.
Hot Tip: When you do access services or purchase a product, revisit our first point and share it online! Take five minutes to answer questions about the business, review the product or just give a friendly shout out. Every little bit counts.
Link small businesses with each other
How great is it that we live in a world where communication and connection is more available than ever before! Another amazing way to support small businesses is by linking them up with one another.
Know a florist and a start-up event planner? Put them in touch!
Your friend is a small business owner who needs an Accountant, and you know an A+ Accountant? Send them the deets!
Offer your skills
Starting a new business can be stressful (naturally). There’s a lot to take in and sometimes the workload can become a bit much, especially in the beginning.
This is a great time to offer any skills you carry to lend a hand. Maybe you’re a wizz with WordPress, or you know how to take a fabulous photo. Offering your skills might just be the gesture that takes the pressure off a small business owner.
Short on skills but have lots of time? That’ll work! Tasks like putting together packaging boxes, or sticking labels on products takes TIME and if you’ve got some to spare, I guarantee you, you won’t be met with a ‘no thanks’!
These Don’ts are things that we have picked up over time, from having conversations with small business owners, our own experiences and of course through what we’ve noticed online.
Make judgements on your friend for putting themselves out there
It seems like an obvious one but it’s absolutely gobsmacking how often people will criticise someone for putting themselves out there online. Maybe they’re showing their face more, posting content that’s a bit ‘quirky’, reviewing a beauty product or working with other businesses to help build their brand. At the end of the day, it’s their business, so it’s best to kindly mind your own.
“You should be doing this!”
Honestly I think this is the number one phrase that a small business owner will hear.
“Why don’t you do XXXX with the business?”
“Have you tried doing XXXX? That would be so much better!”
Alrighty folks, if there’s one thing you take away from this today, it’s this:
As human beings, we’re always learning. We’re always open to ideas. But when your ‘ideas’ are telling us how we should be running our business, they’re probably not welcome.
Look, we’re not saying that feedback isn’t valuable. In fact, feedback is welcomed!
Our suggestion: Approach ‘feedback’ in a different way. For example:
“Hey, love what you’re doing with the biz. I just wanted to let you know that I found XXXX a little bit difficult to use. I wanted to give you this feedback because I know how hard you’re working and how amazing your products are. If you ever wanted to brainstorm some ideas, I’d be happy to be a part of that!”
Ask them what their real job is
Our advice: DON’T DO IT!
As we mentioned back up there ^^, it’s highly likely that a small business owner has taken the leap from a previous workplace to focus on their business full time. By suggesting there’s another job in the background is essentially highlighting your belief that the business owner couldn’t possibly be making a living off their small business. Maybe they are, maybe they’re not. Either way, this question suggests a lack of faith in the business owner and the business model.
Many small business owners already suffer from that nasty thing called Imposter Syndrome. Questions like this simply bring this feeling to the surface and truthfully, it could potentially be really harmful to the success of a business.
There are certainly more points to be covered here, but for now, we’ll leave you with this:
It takes a lot of hard work, time, learning and growth to be a small business owner.
Show your support by following, interacting and advocating for your friends running small businesses. They’re doing great things. Share this with your small business bosses and remind them that their potential to succeed is infinite.
Truth be told, marketing campaigns are not actually daunting – if you are armed with the knowledge to roll one out properly. Here are our tips for a successful marketing campaign.
When you have worked in a particular field for some time, industry terms become part of your everyday vocabulary. Sometimes we forget that our day-to-day terminology can get lost in someone else’s mind. This might be because there’s a lack of understanding, or perhaps what you’ve just said is taking a little bit longer for someone else to process, which is totally normal!
In the marketing industry, it’s terms like ‘search engine optimisation’, ‘insights and analytics’ and ‘integrated marketing campaign’ that always attract the confused eyebrow raise.
That last one always seems to somewhat scare clients. “What do you mean integrated?”, “How much is this going to cost?”, “Do I need to do this?”.
Truth be told, marketing campaigns are not actually daunting – if you are armed with the knowledge to roll one out properly.
We have pulled together our top five tips for developing and rolling out a successful marketing campaign, without the stress. Without the confusion.
1. Identify your goal/s
What’s the point of your campaign? Usually you’re trying to sell a product of service, right? So, let’s be specific. Be specific with your goals e.g. ‘we want to increase sales of XXXX product by 20% by end of September 2021’ or ‘I want to increase overall annual revenue by 15%.’
When we set our goal/s upfront and make them as specific and measurable as possible, we set the trajectory for the success of our campaign.
2. Identify your target market
Who is this specific campaign targeted at? Is it designed for parents of children who are in high school? Is it young male adults aged between 16 – 24? Where you push out your marketing campaign will predominantly be driven by who your target audience is. If you’re running a campaign aimed at 70+ year old folk, are you going to advertise on Instagram?
You get the point.
By identifying your target market, you’ll also be able to adapt your messaging to suit the language of your ideal reader. Which takes us to the next point…,
3. Identify the key message/s
Your entire campaign should revolve around your key message/s. Pick one, two or three specific points you’d like to get across, rather than fog your campaign with information from here, there and everywhere. For example, if you are selling a specific product, your key messages might be along the lines of pricing, how the product will benefit the potential customer, and where they can purchase the product. It’s a very simple example but you see what we mean.
4. Determine your budget
If I had a dollar for every time sometime told me they “don’t really have a budget – let’s just try some things and see what works”, well, you know.
It’s important to do your research on marketing expenses, or at least engage a specialist to do that for you. Generally speaking, TV, radio and print advertising are more expensive than digital marketing. This might be great for you if the target market is predominantly online consumers, however understanding where your costs lie is important when considering any advertising medium e.g. to reach XXXX people, I need to spend $XXXX on Facebook over a 30 day period, and $XXXX on 30 second radio ads for six months.
Not sure how to find this information out? Our team have experience, contacts and knowledge across a number of marketing platforms and would be more than happy to help you get your campaign off the ground.
Once you’ve developed your graphics and content and have checked off all of the above actions, you should be ready to start rolling out your campaign (YAY!)
There is one last, crucial step in ensuring the success of your marketing campaign…
This doesn’t just mean evaluating the data from your campaign once it’s completed. It’s keeping an eye on insights and traction across the entirety of your campaign!
Marketing campaigns are never solid plans. There is always room for tweaking ads, adding extra advertising mediums, removing ads that aren’t working etc. This campaign is totally your baby. If something doesn’t feel right, change it! Similarly, if your ad is going great guns, extend the duration of your paid ads!
Lastly, be sure to track where your customers have come from. It’s as simple as asking ‘how did you hear about us?’ when someone make a purchase or enquires with your business. Having referral tracking data is one of the most valuable elements of a marketing campaign. It will help you determine where to focus your campaigns in the future, where to spend your money etc. How great is that?
So there you have it! Hopefully this information is helpful to you. If you’re stuck on developing the next campaign for your business, help is always out there! Simply reach out via our Contact page, we would be delighted to work with you on your next campaign!
We’ve put together the ULTIMATE Guide to apps and programs that we use daily in our business that have the potential to streamline your processes, save you time and get results!
We often discuss online about how challenging it can be to wear ‘all the hats’ as a business owner.
From bookkeeping to marketing, customer support to business management – it’s a lot.
However it’s certainly more manageable when you have implemented the right programs, apps and systems to give you a helping hand.
Now, you all know that we’re HUGE advocates for outsourcing elements of your business to free your time and take a load off your plate…but we are also realistic!
We understand that this is not always possible when you’re starting out in your business.
So, we wanted to give you an inside look into the apps and programs we use daily, weekly and monthly here at Rise.
Maybe you already use them, maybe you’ve never heard of them! And maybe, they could end up saving you LOADS of time.
We’ve broken them down into categories in case there’s an area you’re particularly interested in working on in your business.
Business Management & Accounting
LastPass is the LIFE SAVER you didn’t know you needed. It’s a free, easy to use application that safely stores all your passwords, account details, logins, important notes – the lot!
Once you have saved a password in LastPass, you’ll always have it when you need it, securely. Of course, there’s a premium option available which provides you with more perks.
You can read all about LastPass by clicking here.
The reason we love Google Workspace so much is because everything we need is in one place!
The main applications we use within our Google Workspace account are:
Gmail – Emails on-the-go. Across multiple devices. All synced. Amazing.
Calendar – Manage your life in one place. Google calendar links up with your Gmail to send meeting requests and reminders.
Meet – Video meetings made easy,
Drive – the main reason we love Google Drives is because it allows us to pick up where we left off on a project, working remotely from any location using any of the devices we use throughout our working week.
NOTE: There is a cost to have Google Workspace (less than $20AUD per month), but in our opinion, it’s more than worth it for the freedom and convenience of this program.
Set up your own Google Workspace today.
QuickBooks is the bookkeeping/accounting software that was recommended to us by our awesome Accountant.
This program makes accounting easy for anyone. Users can connect their bank accounts, set up customers, create invoices, categorise transactions for tax purposes, formulate profit and loss statements, balance sheets – the works!
It’s also super simple to use and there are a number of plan options available.
If you’re interested in using QuickBooks, we would recommend touching base with your Accountant to help set this up for you!
Organisation & Scheduling
There is no denying that finding the time every day or week to schedule your social posts can be difficult. That’s why we recommend working on your social content when you’re having creative streaks! Maybe this is one or two times a month. That’s totally fine!
There’s nothing wrong with pumping out tonnes of social content in one hit, as long as you know where to store it until you’re ready to post, or better, how to schedule it to your desired platforms so you don’t have to worry about it in the future.
Here are just some of the programs we use both for our own content and our clients’ when it comes to creating copy:
Monday is a great program to utilise if you’re working as part of a creative team or with a client.
Monday allows you to categorise your copy into your content pillars, add links to be included in your content, preview imagery to pair with your copy, set up regular hashtags and of course, collaborate on content with those in your team/account.
We definitely recommend this program!
Hootsuite is a pretty standard scheduling program and is a crowd favourite because of how easy it is to use.
While it may not have as many features as a program like Monday or Later, it still features a number of clever perks for users. Hootsuite will schedule posts to all social media platforms.
NOTE: There are subscription costs associated with the above platforms.
Facebook Business Suite is another really useful scheduling tool. Users are able to schedule posts for all the pages they manage through Facebook and Instagram. FB Business Suite allows editors to customise Instagram and Facebook posts, adding things like links to Facebook posts (that won’t work on Instagram) and hashtags to Instagram posts.
The downside to FB Business Suite? It limits it’s social platforms to those that are owned by Facebook, so platforms like Twitter and LinkedIn cannot be scheduled through this program.
While we can’t give away TOO many secrets when it comes to content creation, we want to share with you a couple of programs/apps we use almost every day to create graphics for our own content/content for our clients.
Canva is an Australian made design software. It’s user-friendly, versatile and enables users to create some pretty sweet content.
Here at Rise we opted for a paid subscription to Canva, which grants us with some really cool features, like building custom brand kits for each client, access to premium fonts and graphic elements and animation features.
Look, if we’re being honest, we have a love-hate relationship with the Adobe Suite.
It’s one of the most in-depth programs out there in terms of the time it takes to learn how to use, but it’s also one of the only programs that can create such a wide variety of unique, visual magic.
The Adobe programs we use in-house are InDesign, Illustrator, PhotoShop and Premiere Pro, which are arguably the most popular programs and allow us to create visually appealing proposals, videos, social media content, print material, corporate identity and signage for our clients.
The Adobe Suite is definitely an investment and can be quite XXy, but when you work in an industry like marketing or visual design, it’s a worthy investment.
Of course, there are a number of extra programs we use within the Rise team to ensure we provide the highest quality services to our clients but we’d be here for a while if we were to list them all!
These programs have been incredibly beneficial so far within Rise Marketing & Creative, and hopefully you will see some of these benefits yourselves!
Let us know if you decide to give any of these programs/apps a try – we’d love to hear your thoughts!
Lastly, if you’re at the stage within your business where you’re ready to outsource some of your time-consuming tasks – we’re here for you!
To read about our services, visit our Services page. Or, if you’d like to organise a consultation to have a chat about your needs, get in touch with us today!