Deciding which website platform is best for you and your business is one of the most important decisions you’ll make for your business’ online presence. We understand that, with so many options available, it can be overwhelming to choose the right one for your specific needs.

In this blog, we compare four of the most popular website platforms in 2024: Wix, WordPress, Squarespace and Shopify. By the end of this blog, you will have a better understanding of the pros and cons of each platform and be confident when making the decision about which one will best suit your business.

 

Wix: User-Friendly and Versatile

Pros:

  1. Ease of Use: Wix is renowned for its user-friendly drag-and-drop interface, making it ideal for those with little to no coding experience. This platform allows you to build a professional-looking website without needing to write a single line of code! The intuitive design interface is particularly appealing to small business owners who want to get online quickly and efficiently.

 

  1. Design Flexibility: With hundreds of templates tailored to different industries, Wix provides a wide array of design options. Whether you’re running a restaurant, an online store, or a photography portfolio, you can find a template that suits your needs. Additionally, the design flexibility means you can tweak templates to match your brand’s aesthetic perfectly.
     
  2. All-in-One Solution: Wix is an all-in-one platform that handles everything from domain registration to web hosting. This means you don’t need to worry about the technical aspects of website management, allowing you to focus on growing your business.
     

Cons:

  1. Limited Customisation: While Wix offers a lot of flexibility, it does have limitations compared to more advanced platforms. If your business requires specific functionalities or custom integrations, you might find Wix’s capabilities restrictive. 
  2. Scalability Issues: As your business grows, you might find Wix less suitable for more complex needs. Large websites with extensive databases or unique functionality requirements may find Wix’s offerings insufficient. 
  3. Risky Business: While Wix is an excellent choice for creating websites quickly and easily, there are potential risks to consider. If Wix ever decided to shut down its services or experienced a significant security breach, your website could be compromised or lost entirely. In such scenarios, the support from Wix might be limited, leaving you with little means to recover your site. This is where having your website hosted locally, through a dedicated hosting server, could be a better option. Dedicated hosting provides you with more control over your website’s data and security, ensuring that you are not solely reliant on a single provider for your online presence. 

Wix is best for small to medium-sized businesses looking for a straightforward, visually appealing website without the need for extensive customisation. It’s perfect for those who want to get online quickly and don’t require complex features.

 

WordPress: Powerful and Flexible

Pros:

  1. Highly Customisable: WordPress is an open-source platform, which means you can customise it to your heart’s content. It’s incredibly versatile, supporting everything from simple blogs to complex enterprise websites. Thousands of themes and plugins are available, allowing you to extend your website’s functionality without any limits. 
  2. SEO Friendly: WordPress is known for its robust SEO capabilities, making it easier to optimise your site for search engines. With plugins like Yoast SEO, you can ensure your site ranks well, driving more organic traffic to your business. 
  3. Large Community: One of WordPress’s greatest strengths is its large community of developers and users. This community continuously contributes to the platform, providing support, tutorials, and plugins for almost any feature you can imagine. Whether you need help with troubleshooting or want to add a new feature, you can rely on the WordPress community.


Cons:

  1. Steeper Learning Curve: Unlike Wix, WordPress requires a bit more technical knowledge. Setting up and customising a WordPress site can be challenging for beginners, particularly if you want to take full advantage of its customisation options. 
  2. Maintenance: Managing a WordPress site involves regular updates, backups, and security measures. This maintenance can be time-consuming, and you might need to hire a developer to handle more complex issues.

WordPress is ideal for businesses of all sizes that need a highly customisable and scalable website with strong SEO capabilities. It’s particularly suited for those who want complete control over their site’s design and functionality. WordPress is a universally approved platform for website building, and there’s more than one reason for that! 

 

Squarespace: Elegant and User-Friendly

Pros:

  1. High-Quality Templates: Squarespace offers a range of professionally designed, customisable templates, allowing users to create visually appealing websites with ease. 
  2. User-Friendly Interface: The platform is intuitive and easy to use, even for those without extensive technical skills. 
  3. Robust E-Commerce Features: Squarespace includes comprehensive e-commerce tools such as inventory management, integrated payment processing, and various marketing tools to support online business operations. 
  4. All-In-One Platform: It provides hosting, domain registration, and website building tools all in one place, simplifying the process of setting up a website.

 

Cons:

  1. Higher Pricing: Squarespace’s pricing plans are relatively more expensive compared to other website builders. 
  2. Limited Third-Party Integrations: The platform offers fewer integrations and extensions, which may limit functionality and customisation options for some users. 
  3. Less Flexibility: Compared to platforms like WordPress, Squarespace offers less flexibility, which can be a drawback for advanced users needing more control over their website’s features and design. 
  4. Learning Curve for Advanced Customisation: While basic customisation is straightforward, more advanced changes may require additional learning or developer assistance.

Squarespace is an excellent choice for small to medium-sized businesses seeking a stylish and functional online presence. Its ease of use and professional design templates make it a standout option for those looking to create a visually appealing website without the need for extensive technical knowledge. However, its higher cost and limited flexibility may be considerations for some users.

 

Shopify: E-Commerce Powerhouse

Pros:

  1. E-Commerce Focused: Shopify is designed specifically for e-commerce, with powerful tools and features to manage products, payments, and shipping. It’s an all-in-one solution that simplifies the process of running an online store, making it an excellent choice for businesses focused on selling products online. 
  2. Ease of Use: Similar to Wix, although slightly more complex, Shopify offers a user-friendly interface with a drag-and-drop builder. This ease of use extends to managing your store’s backend operations, from tracking inventory to processing orders and handling customer service. 
  3. Integrated Solutions: Shopify includes built-in payment gateways, inventory management, and marketing tools tailored for online stores. This integration means you can manage all aspects of your e-commerce business from a single platform, reducing the need for additional third-party services.


Cons:

  1. Cost: Shopify can be more expensive than other platforms, especially when you start adding advanced features and apps. The pricing plans are structured to grow with your business, but the additional costs can add up quickly if you require premium features. 
  2. Limited Blogging Capabilities: While Shopify does offer blogging features, they are not as robust as those found in WordPress. If your content marketing strategy relies heavily on blogging, you might find Shopify’s blogging tools somewhat limited.

Shopify is the go-to choice for businesses focused primarily on e-commerce and looking for a comprehensive solution to manage their online store. It’s perfect for those who want to sell products online without getting bogged down by technical details. While Shopify does offer a relatively easy to use interface, the freedom of creativity is more limited than a platform like WordPress.

 

In Conclusion.

Choosing the right website host depends on your specific business needs and goals.
Wix is great for small to medium-sized businesses seeking an easy-to-use, all-in-one solution with a focus on design and simplicity. 

WordPress offers unmatched flexibility and customisation for businesses of all sizes, especially those focused on content and SEO. 

Squarespace provides an elegant, user-friendly platform ideal for small to medium-sized businesses looking for a stylish and functional online presence.

Shopify is the best choice for e-commerce businesses looking for a powerful and comprehensive platform tailored to online sales.

Take the time to evaluate your business requirements, budget, and technical expertise before making a decision. Each of these platforms has its strengths and can help you build a successful online presence. By understanding what each platform offers, you can choose the best one to support your business’s growth and success.

Have no idea where to start to get your website up and running? We can help you with that! Get in touch with our Rise team today!

 

SEM vs. SEO – What’s the difference?

At first glance, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) might seem like two peas in a pod, both aiming to boost a website’s visibility on search engine results pages (SERPs). However, their approaches and methodologies set them apart like different tools in a toolbox; both powerful on their own and of course, when used together! 

In this article, we’re breaking down the key differences between SEM & SEO. Hopefully, at the end of this article you are armed with the knowledge and understanding of how you can use both of these marketing strategies to thrive online with your business. 

SEM: Paid Strategies

SEM leads with paid strategies. This is the major difference between SEM and SEO. SEM involves various paid advertising techniques such as Pay-Per-Click (PPC) campaigns, display ads, and sponsored listings. 

SEM’s advantage lies in its capacity to promptly increase a website’s visibility, increase leads to your business and encourage sales of your products by displaying ads directly to potential customers based on their search queries online. 

Imagine this: you’ve popped a search  for the ‘best coffee near me’ into Google and,  what pops but a sponsored ad right at the top of the SERP, tempting you with aromatic images and enticing offers of coffee shops located near you. 

As a business owner, the power of SEM is undeniable when set up and managed correctly – it puts your brand in the spotlight, albeit at a cost.

SEO: Organic Strategies

SEO operates with organic strategies to climb to the top of the search rankings. 

It focuses on optimising different aspects of a website, including content, keywords, meta tags and backlinks, to naturally enhance its search engine visibility. 

By adhering to search engine algorithms and user intent, SEO aims to secure a coveted spot on the SERP through relevance, authority, and trustworthiness.

As you can imagine, there are a number of other  important components that need to be considered to ensure your website is performing optimally for search engine results. It can be overwhelming and confusing to figure out how your website currently measures up and where improvements need to be made. You can ask us about this in our free 20 minute discovery call. 

Collaboration is key! 

Although SEM and SEO follow distinct paths, they complement each other when integrated into a cohesive digital marketing strategy. 

Combining SEM’s immediate impact with SEO’s long-term sustainability can produce remarkable outcomes, maximising both short-term gains and long-term growth. 

For instance, SEM can capture immediate attention with paid ads, while SEO builds a solid foundation for sustained visibility and credibility. 

Together, they create a successful digital marketing strategy, resonating with the audience and driving valuable traffic to your website.

In conclusion, 

SEM and SEO are indispensable tools for success. Your choice between the two depends on your goals, budget, and timeline. 

Whether you opt for the instant exposure of SEM or the gradual progression of SEO, mastering both will elevate your online presence!

 

Advertising is now more targeted and efficient than ever before, thanks to platforms like Facebook and Google. Both platforms can potentially offer huge benefits for your business, with that being said Facebook Ads & Google Ads are different from each other, and have their own strengths. But which one is right for your business? Let’s explore the key differences between Facebook ads and Google ads to help you make an informed decision!

 

Facebook Ads vs. Google Ads: Audience Targeting

Facebook Ads: One of the biggest advantages of Facebook ads is its audience targeting options. With Facebook’s extensive user data, you can target your ads based on demographics, interests, behaviors, and even life events. This allows you to reach highly specific audiences and tailor your message accordingly.

Google Ads: While Google also offers targeting options based on demographics and interests, its strength lies in keyword targeting. With Google ads, you can reach users who are actively searching for products or services related to your business, making it an effective tool for capturing intent-driven leads.

 

Ad Formats

Facebook Ads: Facebook offers a variety of ad formats, including image ads, video ads, carousel ads, and more. This flexibility allows you to choose the format that best suits your campaign goals and creative assets. Additionally, Facebook’s native ad placements seamlessly integrate into users’ feeds, increasing the likelihood of engagement.

Google Ads: Google offers text-based ads, display ads, video ads, and shopping ads. Text-based ads appear at the top of search results pages, while display ads are shown on websites within Google’s network. Video ads can be displayed on YouTube and other partner sites, providing a visually engaging way to connect with your audience.

 

Intent vs. Discovery

Facebook Ads: Facebook is often referred to as a platform for discovery. Users scroll through their feeds to connect with friends, discover new content, and stay informed. As such, Facebook ads are well-suited for raising brand awareness, driving engagement, and generating interest in your products or services.

Google Ads: Google, on the other hand, is a platform where users express intent. When someone searches for a specific keyword or phrase, they’re actively seeking information or solutions to their needs. Google ads allow you to capitalise on this intent by placing your ads directly in front of users who are ready to take action.

 

Cost

Facebook Ads: The cost of Facebook ads can vary depending on factors such as audience size, competition, and ad placement. However, Facebook generally offers more affordable advertising options, making it accessible to businesses of all sizes. Additionally, Facebook’s ad platform allows you to set a budget and bidding strategy that aligns with your goals.

Google Ads: Google operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay each time their ad is clicked. The cost per click (CPC) can vary widely depending on keyword competitiveness and other factors. While Google ads can be more expensive than Facebook ads, they often yield higher conversion rates due to their intent-driven nature.

 

In the debate between Facebook ads and Google ads, there’s no one-size-fits-all answer. The right platform for your business depends on your goals, target audience, and budget. Facebook ads excel at reaching highly targeted audiences and fostering engagement, while Google ads are effective at capturing intent-driven leads and driving conversions.

We think a combination of these platforms is often the winning strategy. 

 

Need more information about Google or Facebook Ads? Want to discuss the best option for your business?

We’ve got you! Book a FREE, 20 minute consultation with our Digital Marketing Specialists today.

 

 

In the fast-paced world of digital marketing, email remains a cornerstone for reaching out to customers and prospects. However, with the rise of sophisticated spam filters and increasingly discerning recipients, ensuring that your emails land in the right inbox can be a challenge. Fear not! With the right strategies, you can optimise your email delivery and sidestep those dreaded spam folders, see our top tips below! 


1. Maintain a Pristine Email List

The foundation of effective email delivery starts with a clean, well-maintained email list. Regularly purge inactive or invalid email addresses to keep your list current and relevant. High bounce rates and spam complaints from outdated contacts can damage your sender reputation.

 

2. Optimise Sender Reputation

Your sender reputation plays a crucial role in determining whether your emails make it to the inbox or get flagged as spam. Focus on sending relevant, valuable content to engaged subscribers. Monitor your sender score and address any issues promptly to maintain a positive reputation.

 

3. Craft Engaging Content 

Personalised, engaging content not only captures the attention of your audience but also reduces the likelihood of your emails being marked as spam. Tailor your messaging to resonate with your recipients, offering them real value with every email you send.

 

4. Avoid Spam Triggers 

Certain words, phrases, and formatting practices can trigger spam filters, causing your emails to be diverted from the inbox. Steer clear of spammy tactics such as excessive use of capital letters, misleading subject lines, and overuse of exclamation marks.
Test your emails using spam filter checkers to identify and eliminate potential triggers.

 

5. Adhere to Email Authentication Protocols 

Implementing email authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) enhances your email deliverability by verifying the authenticity of your domain and protecting against spoofing and phishing attacks.

 

6. Monitor Deliverability Metrics 

Keep a close eye on key deliverability metrics such as open rates, click-through rates, bounce rates, and spam complaints. Analysing these metrics provides valuable insights into the effectiveness of your email campaigns and helps you identify areas for improvement.

 

7. Segment Your Email List

Segmentation allows you to target specific segments of your audience with tailored content, increasing relevance and engagement. By sending the right message to the right people at the right time, you can improve deliverability and drive better results from your email marketing efforts.

 

8. Provide Clear Opt-Out Options 

Respect your recipients’ preferences by making it easy for them to unsubscribe from your emails if they wish. Including a visible and accessible opt-out link not only fosters trust but also reduces the likelihood of your emails being marked as spam.

 

By implementing these email delivery optimisation tips, you can elevate your email marketing game and ensure that your messages reach the intended recipients’ inboxes. 

 

Need help setting up your email marketing? 

We’ve got you! Book a FREE, 30 minute consultation with our Digital Marketing Specialists today.

 

Remember, delivering value and fostering meaningful connections with your audience are the keys to long-term success in email marketing. Happy emailing!

 

Understanding various metrics in the digital marketing world is crucial for optimising your marketing strategies and achieving digital success. A metric that holds significant importance is the bounce rate. In this blog, we’ll delve into what bounce rates are, why they matter, what constitutes a good bounce rate, and strategies to improve them.

 

What is a Bounce Rate?

A bounce rate refers to the percentage of visitors who navigate away from your website after viewing only one page, without interacting further. (An ‘interaction’ includes clicking on internal links, filling out forms, or exploring additional content.)

Essentially, a high bounce rate indicates that a large percentage of your visitors are not engaging with the website beyond the initial landing page.

For example: a visitor lands on a blog article, then exits the browser a few seconds later. 

 

Why Do Bounce Rates Matter?

Bounce rates offer valuable insights into the effectiveness of a website’s landing pages and the quality of the overall user experience (UX). They serve as a reflection of user engagement and satisfaction.

A high bounce rate could signify several issues, such as irrelevant content, slow loading times, poor website design, or a lack of clear call-to-action (CTA).

Addressing these issues is vital for improving conversion rates and maximising the return on investment (ROI) of digital marketing efforts.



What is a ‘Good’ Bounce Rate?

While there isn’t a universal benchmark for an ideal bounce rate, lower rates typically indicate better engagement and user retention. However, the acceptable bounce rate varies across industries and depends on factors such as the type of website and its objectives. 


For instance, blogs or news websites might have higher bounce rates due to the nature of their content, whereas e-commerce sites aim for lower bounce rates to encourage visitors to browse and make purchases.

 

How to Improve your Website’s Bounce Rate

  1. Optimise Page Loading Speed: Slow-loading pages can frustrate visitors and drive them away. Optimise images, minimise HTTP requests, and leverage caching to enhance loading times. (Confused by all this? Not to worry! Enhancing your site’s UX is something the Rise team can take care of for you. Send us an email to discuss how we can help you)
  2. Create Relevant and Compelling Content: Ensure that your content aligns with the expectations of your target audience. Use engaging headlines, clear formatting, videos and photos to capture attention and encourage exploration across your website.
  3. Improve Website Navigation: Make it easy for visitors to find what they’re looking for by implementing intuitive navigation menus, internal linking, and a well-organised site structure. In a world where our attention spans are now so limited, it’s important to ensure the entire user experience is seamless and fluid, making Point A to Point B clear and obvious.
  4. Enhance Mobile Responsiveness: With the increasing use of mobile devices, it’s essential to prioritise mobile responsiveness. Ensure that your website is optimised for various screen sizes and devices (mobiles, tablets and desktop) to provide a seamless user experience.
  5. Optimise Calls-to-Action (CTAs): Clear and compelling CTAs guide visitors towards desired actions, reducing the likelihood of bouncing. Use persuasive language and strategic placement to encourage conversions.

 

In conclusion, bounce rates offer valuable insights into user behaviour and the effectiveness of digital marketing efforts. By understanding what bounce rates are, why they matter, what constitutes a good rate, and how to improve them, we can optimise strategies to enhance engagement, drive conversions, and achieve long-term success.

Here at Rise, we cover bounce rates in our website audits. To book a consultation with our team for your business, get in touch today. 

For more information around website audits, click here.

 

 

In the ever-changing world of digital marketing, where websites serve as the frontline of interaction between businesses and their audience, ensuring optimal performance & functionality is paramount. One crucial tool in maintaining and improving your online presence is a website audit. 

In this blog, we delve into what a website audit is, why they are important, and how frequently you should conduct them to stay ahead in the digital game.

 

 

What Is an AUDIT?

A website audit is a comprehensive examination of your website’s performance, structure, and functionality. It involves a systematic analysis of various aspects such as SEO (Search Engine Optimisation) factors, content quality, user experience (UX), website speed, security, and mobile responsiveness. The audit uncovers areas of improvement and identifies potential issues that may hinder your website’s effectiveness in achieving its goals.

 

 

Why Does Your Website Need an AUDIT?

 

  1. Optimising Performance:

A website audit provides valuable insights into areas where your website may be underperforming. By addressing issues such as slow loading times, broken links, or poor SEO practices, you can enhance user experience and increase engagement, ultimately driving more conversions.

 

  1. Enhancing User Experience (UX):

User experience is a critical factor in determining the success of your website. A thorough audit helps identify usability issues, navigation problems, and design flaws that may frustrate visitors and lead to higher bounce rates. By optimising UX elements, you can create a seamless browsing experience that keeps users coming back for more.

 

  1. Boosting Search Engine Rankings:

SEO plays a crucial role in driving organic traffic to your website. A website audit helps uncover SEO deficiencies such as missing meta tags, duplicate content, or inadequate keyword optimisation. By rectifying these issues, you can improve your website’s visibility in search engine results pages (SERPs) and attract more qualified leads.

 

  1. Ensuring Security and Compliance:

With cyber threats on the rise, ensuring the security of your website is non-negotiable. A website audit with Rise will assess whether your website is secure for users.

 

 

How Often Does Your Website Need an Audit?

The frequency of website audits depends on various factors such as the size and complexity of your website, the pace of technological advancements, and changes in your business objectives. 

As a general guideline, it’s recommended to conduct a comprehensive website audit at least once a year. Additionally, you may need to perform audits more frequently in the following scenarios:

 

  1. Major Website Updates: 

Whenever you undergo significant changes to your website, such as redesigns, platform migrations, or content overhauls, conducting a thorough audit is essential to ensure everything is functioning as intended.

 

  1. Algorithm Updates:

Search engines like Google are always changing how they decide which websites to show first in search results. When they make big changes to their rules (called algorithms), it’s smart to check if your website still follows those rules. You might need to change your SEO strategies to keep your website ranking well in searches.

 

  1. Performance Decline:

If you notice a sudden drop in website performance metrics such as traffic, engagement, or conversion rates, it may indicate underlying issues that require attention. Conducting an audit can help identify and address these issues promptly.

 

 

In conclusion, a website audit is not just a one-time task but an ongoing process that is crucial for maintaining the effectiveness and relevance of your digital presence. By regularly assessing and optimising your website, you can stay ahead of the competition, attract more visitors, and achieve your business objectives in the ever-evolving digital landscape. 

 

Remember, investing in the health and performance of your website now will yield long-term benefits for your business. 

 

To book a consultation with our team to discuss a website audit for your business, get in touch today. 

 

For more information around SEO, click here.

 

How much does a Digital Marketer cost?

In today’s digital age, establishing a robust online presence is imperative for the success of any business. Whether you’re a small startup or a well-established company, a digital marketer can be a valuable asset in expanding your reach and driving growth. But the pressing question remains: how much does a digital marketer cost?

The cost of hiring a digital marketer can vary significantly, depending on a multitude of factors. To demystify this, let’s delve into the services provided by digital marketers and the associated costs.

Determining Your Digital Marketing Needs:

Before we can estimate the cost, it’s essential to identify what services you require from a digital marketing specialist. The services offered by these professionals often encompass web development, social media management, email marketing, SEO, and Google Ads. The scope of your needs plays a pivotal role in determining the cost.

Do you need assistance with the initial setup, such as creating a website and establishing a social media presence, or are you looking for ongoing management of these platforms? Will you be launching Google Ads campaigns right away, or do you need support in crafting an overarching marketing strategy? These questions will define your setup and ongoing costs.

For a comprehensive digital presence setup, which includes web development and other essential components, you might expect to pay around $4,000 – $7,000 in setup fees. Ongoing management of your holistic marketing strategy could start at approximately $1,000 per month. Keep in mind that not all businesses require every service, so these prices can vary significantly based on your specific needs (don’t be alarmed!)

It’s advisable to have an open and honest conversation with potential digital marketers. Clearly communicate your business goals, marketing budget, and your expectations for the collaboration. The professional advice you receive from them should be grounded in their expertise, so be open to their suggestions.

Considering Your Business Goals:

Your business goals are a critical factor in determining the services you need. For instance, if you’re running a retail business from your Facebook page without the capability for payments or automation, achieving a goal of increasing sales tenfold in the next three months might be unrealistic using your current Facebook followers or a paid Facebook Ads campaign.

While services like social media management and Facebook Ads may seem cost-effective, they may not align with your business objectives. Listen to your digital marketer’s recommendations for tools and strategies that are tailored to help you achieve your goals. For example, a simple Shopify website combined with a mix of Facebook and Google Ads might be the key to realising your business ambitions.

Understanding a Digital Marketer’s Specialisation:

Digital marketing specialists often specialise in a specific set of services. Some may excel in areas like Google Ads and SEO, while others might focus on social media management and web development. It’s crucial to ascertain their areas of expertise and how they align with your needs.

Accounting for Ad Spend:

Remember that your digital marketing budget should include not only the fees of your digital marketer but also the cost of your digital advertising campaigns. The ad spend budget is separate from your digital marketer’s fees. For instance, if a digital marketer charges $500 per month for social media management and Facebook ads, they will require your ad spend budget to craft and manage effective ad campaigns. If your ad spend budget is $300, your total monthly cost would be $800 (fees + ad spend).

Common Industry Rates and Practices

Below, we have provided some general information based on common industry rates and practices. It’s important to note that these costs can vary widely depending on the scope of work, the level of expertise, the location of the digital marketing specialist or agency, and other factors.

For the most accurate pricing, it’s always a good idea to get quotes from specific service providers. Here’s a breakdown of set up and ongoing costs for various digital marketing services:

E-commerce Website Builds:

  1. Set Up Costs: E-commerce website development costs can range from $5,000 to $10,000 for a basic site with limited features to $50,000 or more for a highly customised, feature-rich website. Costs depend on the complexity of the project, design requirements, and the number of products you plan to sell.
  2. Ongoing Costs: Ongoing maintenance, updates, and hosting can vary but typically range from $100 to $500 per month. Additionally, consider expenses for payment processing and security certificates.

Non-E-commerce Website Builds:

  1. Set Up Costs: Building a non-e-commerce website is generally more affordable. Basic websites might cost around $1,000 to $5,000, while more complex sites with custom features can range from $10,000 to $20,000 or more.
  2. Ongoing Costs: Ongoing maintenance and hosting for non-e-commerce websites are similar to e-commerce sites, typically ranging from $100 to $500 per month.

Search Engine Optimisation (SEO) Audits:

  1. Set Up Costs: An SEO audit can cost anywhere from $500 to $2,500, depending on the size and complexity of your website. Larger sites or those with more extensive content may incur higher costs.
  2. Ongoing Costs: Monthly SEO service costs can range widely. Small businesses might pay around $500 to $1,000 per month, while larger enterprises could invest several thousand dollars monthly.

Google Ads Management:

  1. Set Up Costs: Google Ads campaign setup typically includes keyword research, ad creation, and account configuration. Setup fees can range from $500 to $2,000 or more, depending on campaign complexity.
  2. Ongoing Costs: Monthly management fees are common, with costs ranging from 10% to 20% of your ad spend. For instance, if your monthly ad spend is $1,000, management fees might be $100 to $200 per month. Minimum monthly management fees can often apply irrespective of ad spend.

Paid Social Media Advertising:

  1. Set Up Costs: Setting up paid social media advertising campaigns may have a one-time setup fee that ranges from $500 to $2,000. This fee often covers ad creation and account configuration.
  2. Ongoing Costs: Similar to Google Ads, ongoing management fees for social media advertising can be a percentage of your monthly ad spend. Expect fees of 10% to 20% of your ad budget.

Keep in mind that the costs can vary based on the competitiveness of your industry, geographic location, and the specific goals of your marketing campaigns. When hiring a digital marketing specialist or agency, it’s crucial to discuss pricing, services, and expectations thoroughly to ensure that you receive a tailored strategy that fits your budget and objectives. Additionally, enquire about performance metrics and how success will be measured to ensure you get a return on your investment.

Conclusion

In conclusion, the cost of hiring a digital marketer is variable and depends on a range of factors, including your specific needs, business goals, the digital marketer’s specialisation, and ad spend requirements. Open communication with potential digital marketers and a clear understanding of your business objectives will help you make informed decisions regarding your digital marketing investment.

If you’re in need of comprehensive digital marketing services tailored to your budget, consider reaching out to Rise. Our team of experienced digital marketers is ready to provide a range of services to meet your unique needs. Contact us today to schedule a FREE 30-minute consultation and start boosting your online presence.

We’re living in a fast-paced and highly competitive digital world, with countless platforms giving huge potential for marketing your products and services. But learning to use each platform, setting up and managing your business’ online presence can be confusing and time consuming. For many business owners, this is usually the time to start considering whether outsourcing a Digital Marketer is the right move for you.

So, what does a Digital Marketer do?

Digital Marketers are professionals with the expertise to build and maintain your business’ online presence, targeting your ideal audience in a way that supports you to achieve your business goals. 

There are countless ways that a Digital Marketer can support your business. This article will share a few of the most common services that a Digital Marketer can take care of for you, and why you might look to outsource these jobs to a Digital Marketing specialist.

 

Website Development and Management

A website is one of the most important platforms for your business’ online presence. Without the right knowledge and skill set, building your own website is no easy feat!  It can be incredibly overwhelming, and there are many things to consider:

Developing your social media presence

There are so many social media platforms out there and endless opportunities to showcase your business and build your brand.

Before running and jumping on to every social media platform, it’s important to develop your social media strategy, outlining the way you will use your social platforms. Some things to ask yourself are: 

A Digital Marketing Specialist will work with you to find the answers to these questions and develop meaningful, strategic plans and content to elevate your social media presence.

Email Marketing 

When done right, email marketing gets results. Having access to your customer’s inbox is incredibly valuable, but before you jump into shooting off emails, you need to make a plan, considering the following:

Depending on the specialist, a Digital Marketer will take as much or as little of the above considerations and responsibilities off your plate, giving you time to focus on the things that are important to you.

Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is an essential component of your website. It is the process of improving the visibility of your website on Google and other search engines, therefore improving the overall quality and rate of organic traffic to your site.

Put simply, not investing in your website’s SEO shouldn’t be an option for your business. So, it’s important to decide whether you’re willing and able to invest the time and money into learning how to undertake this work yourself, or consider outsourcing to a Digital Marketing Specialist.

For a site to rank well organically on Google and other search engines, a comprehensive review of your website and then improvement of the same is required. This will include but is not limited to  keyword optimisation  to images, site speed to user experience, backlinks, internal links, meta data and more. It requires consistent work to ensure your site remains optimised and showing up online.

Google ads

Google is no doubt a (or the) leader of the digital world with much power and intuition in its use as a search engine and the opportunity for precise audience targeting with ads. 

Setting up a successful Google Ads campaign means first understanding how it works as a search engine. You’ll also want to do some market research, campaign planning, content drafting and considering what type of ads will best suit the goal for your campaign. It’s important to keep watching and editing your Google Ads to optimise their success. These aren’t a drop and run solution to your marketing so you will need to allocate time weekly or fortnightly to look into your Google Ads. 

There’s so much to be across in the digital marketing space and one theme is consistent with each; it is possible to manage your digital presence and advertising yourself but each needs your commitment of time and energy to get them running for your business. 

If you’re not in the position to  DIY your digital marketing, you can call on us! Our team of digital marketers have extensive experience across each of these areas and we’re here to help! Simply get in touch, we would be delighted to work with you on your next campaign!

When it comes to creating bomb, quality content for your audience, it’s easy to get caught up in the detail.

Don’t get me wrong, it is SUPER important to be clear in your messaging (see our blog on having crystal clear messaging here), but to do so doesn’t mean you have to be OTT with your content. Let’s talk about creating quality content for your online audience.

There are a few loose ‘rules’ we like to stick to when creating quality content for social media, and because we want to see you absolutely thrive on your social platforms, we’ve jotted them down for you below:

1. Less is more

In 2021, there is no denying that the general population has a short attention span. When we have apps like Instagram, TikTok and Twitter, it is understandable that the average attention span of our readers is less than 10 seconds (generally speaking).

So, what does this mean for content creators like us?

Simply put, it means that we need to become experts at keeping our sentences short and sharp, and our graphics captivating.

Challenge yourself to explain your message in one sentence, or, even better, a few words!

2. Imagery plays a HUGE role.

This point kind of goes hand in hand with the previous, however it’s important enough to get it’s own heading! The images that you use in your social posts and stories should convey the message you are trying to get across. Why? Because if your audience doesn’t read the caption, they still have a general understanding of what you’re trying to say.

For example, if you are announcing a new product, pop up an attractive image of the product with an overlay of the words ‘Product Launch’. It sounds obvious but it’s something we see people forget time and time again.

It’s also really beneficial to use images that are in line with your brand. Let’s chat about this more in the next point.

3. Stick to your STYLE GUIDE
Let’s just start by saying, if your business doesn’t have a brand style guide, you absolutely need one. Your style guide is the number one key to ensuring consistency across your entire brand.

I’m talking fonts, font sizes, colours, logo size, logo placement, logo variations. All of that and more!

When you incorporate a detailed style guide into your brand and implement these styles across your social platforms and your website, you instantly create what we like to call ‘brand recognition’.

Take any large scale, multi-million-dollar business (Coca Cola, McDonald’s, Samsung etc.) – these businesses are instantly recognisable when you see their ads on TV or online. You can bet your bottom dollar they have a detailed brand style guide, and a killer marketing strategy to pair with it.

Don’t have a style guide and not sure where to start? Get in touch with our team today, we’d love to help you pull this together!

4. What’s the desired response from your content?

This one is simple. When you sit down to plan your content for the day/week/month, it’s important to take a moment to think about what the ideal response from your audience is for each post/story. Is it engagement? Sales? Increase in followers?

By determining the response you would like from your viewers, you will be able to specifically tailor your messaging in order to achieve that result.

5. Relate to your audience!

We are living in a world that is so materialistic. A large portion of the population who are active on social media are only ever really showing their best angle, or their best days. But let’s just take a moment to imagine a digital world where we show our flaws, share our bad days, our setbacks and share our experiences; good and bad.

Content creators who actively share their ups and downs, their vulnerable moments as well as their confident ones, are the creators who build trust with their audiences. What happens when you build trust? You increase engagement, following, sales, reputation.

One of the BEST things you can do as a content creator is to be on the same level as your audience. Have conversations, take on feedback, share it all.

Remember, the above are strategies that over time, we have seen work for many businesses and influencers, however you do not need to take these as gospel. What works for some, may not work for others and of course, YOU are in charge of how you run your business.

Think about how you want to be seen and heard and what kind of marketing strategies you feel would work most appropriately for your audience. If some of these tips help you, great! Remember to always stay true to your brand.

Prior to launching Rise, I would like to think I had a pretty good idea of how running a small business might look. I’d thought about things such as how I’d schedule our clients, how I’d like the business to operate, how I’d pitch our services, what those services would be etc.

What I DIDN’T think about were things like:

SO! What we’ve done is compiled a list of ‘dos and don’ts’ that we feel are important to recognise when it comes to supporting and interacting with small business owners.

Some of these points may seem obvious to some of you, and for others, you may find one or two of these little tips super helpful (you’re welcome).

The Dos

Like and Share!

When you like or comment on a post, share a story, or interact online in any capacity, what you’re actually doing is helping that small business be seen! For example, when you engage with a small business regularly on Instagram, the Instagram algorithm assumes you will be interested in seeing their new content, ranking them higher on your feed and increasing their audience

Purchase (if you can)

For small business owners, the sale of any products or services is a WIN! Chances are this small business has come about for one of two reasons;

A: It is a ‘side’ project – something that’s being done in addition to working a full time job or being a parent, or

B: like us here at Rise, it’s the result of taking a huge leap into the unknown, leaving all other work behind in pursuit of chasing dreams, finding balance or fulfilling a passion.

Either way, accessing services or purchasing a product is probably one of the most impactful ways to support small businesses.

Hot Tip: When you do access services or purchase a product, revisit our first point and share it online! Take five minutes to answer questions about the business, review the product or just give a friendly shout out. Every little bit counts.

Link small businesses with each other

How great is it that we live in a world where communication and connection is more available than ever before! Another amazing way to support small businesses is by linking them up with one another.

Know a florist and a start-up event planner? Put them in touch!

Your friend is a small business owner who needs an Accountant, and you know an A+ Accountant? Send them the deets!

Offer your skills

Starting a new business can be stressful (naturally). There’s a lot to take in and sometimes the workload can become a bit much, especially in the beginning.

This is a great time to offer any skills you carry to lend a hand. Maybe you’re a wizz with WordPress, or you know how to take a fabulous photo. Offering your skills might just be the gesture that takes the pressure off a small business owner.

Short on skills but have lots of time? That’ll work! Tasks like putting together packaging boxes, or sticking labels on products takes TIME and if you’ve got some to spare, I guarantee you, you won’t be met with a ‘no thanks’!

The Don’ts

These Don’ts are things that we have picked up over time, from having conversations with small business owners, our own experiences and of course through what we’ve noticed online.

Make judgements on your friend for putting themselves out there

It seems like an obvious one but it’s absolutely gobsmacking how often people will criticise someone for putting themselves out there online. Maybe they’re showing their face more, posting content that’s a bit ‘quirky’, reviewing a beauty product or working with other businesses to help build their brand. At the end of the day, it’s their business, so it’s best to kindly mind your own.

“You should be doing this!”

Honestly I think this is the number one phrase that a small business owner will hear.

“Why don’t you do XXXX with the business?”

“Have you tried doing XXXX? That would be so much better!”

Alrighty folks, if there’s one thing you take away from this today, it’s this:

As human beings, we’re always learning. We’re always open to ideas. But when your ‘ideas’ are telling us how we should be running our business, they’re probably not welcome.

Look, we’re not saying that feedback isn’t valuable. In fact, feedback is welcomed!

Our suggestion: Approach ‘feedback’ in a different way. For example:

“Hey, love what you’re doing with the biz. I just wanted to let you know that I found XXXX a little bit difficult to use. I wanted to give you this feedback because I know how hard you’re working and how amazing your products are. If you ever wanted to brainstorm some ideas, I’d be happy to be a part of that!”

Ask them what their real job is

Our advice: DON’T DO IT!

As we mentioned back up there ^^, it’s highly likely that a small business owner has taken the leap from a previous workplace to focus on their business full time. By suggesting there’s another job in the background is essentially highlighting your belief that the business owner couldn’t possibly be making a living off their small business. Maybe they are, maybe they’re not. Either way, this question suggests a lack of faith in the business owner and the business model.

Many small business owners already suffer from that nasty thing called Imposter Syndrome. Questions like this simply bring this feeling to the surface and truthfully, it could potentially be really harmful to the success of a business.

There are certainly more points to be covered here, but for now, we’ll leave you with this:

It takes a lot of hard work, time, learning and growth to be a small business owner.

Show your support by following, interacting and advocating for your friends running small businesses. They’re doing great things. Share this with your small business bosses and remind them that their potential to succeed is infinite.